Xiaomoxuan in Europe: the Taiwanese hair care brand and its official store

Xiaomoxuan – a Taiwanese brand of professional hair care. On the market since 2018, officially in Europe since January 2025. Below: who makes it, how the Collagen, Silky Smooth and Sea Balance lines differ, and where to find the brand’s official store in your country.

Who makes Xiaomoxuan?

The brand belongs to Guangzhou Aobo Cosmetics Co., Ltd. Products under the Xiaomoxuan name have been on the market since 2018, though the company only completed the formal trademark registration (Trademark No. 46991930) later, in 2021. That’s a common sequence: a brand launches before all the legal paperwork catches up. The company works exclusively on hair care. Taiwan, not China – a mix-up that happens often, though the difference matters.

Taiwan’s cosmetics industry has historically taken a particular approach to formulating products, built around precision and ingredient quality. You notice the difference less on the label and more in your own hair: after the first use it already feels softer, smoother, more elastic and pleasantly dense to the touch, tangles less, and looks genuinely well cared for. That’s the result the Collagen formula is built around.

Which countries is Xiaomoxuan available in?

The brand’s history in Europe is shorter than in Ukraine. Xiaomoxuan has been officially sold in Ukraine since 2019, through xiaomoxuan.com.ua. In the EU only since January 2025, through xiaomoxuan.cz. Delivery covers 17 countries: Czechia, Poland, Germany, Slovakia, Austria, Hungary, Italy, the Baltic states, Scandinavia, and others.

What product lines does Xiaomoxuan offer?

Xiaomoxuan has three main hair care lines – Collagen, Silky Smooth and Sea Balance. Each answers a different need, so the right pick depends less on hair type and more on the current state of your hair and scalp.

Collagen – for damaged, dry, and porous hair. Built for hair that’s lost smoothness, elasticity, and shine after coloring, bleaching, chemical treatments, or frequent heat styling. The line includes a shampoo, mask, and leave-in care. The formulas ease dryness and breakage, add elasticity, smoothness, and manageability, and make combing easier. It’s the pick for hair where the damage is already visible and feels rough, dry, and porous to the touch.

Silky Smooth – for smoothness, softness, and frizz control. A lighter kind of care, for hair that needs moisture, a silky look, and discipline without feeling weighed down. Works well as a daily routine, for unruly or frizz-prone hair, and for combination hair types where the roots lose freshness faster than the ends dry out. Built around comfortable cleansing and length care.

Sea Balance – for an oily scalp, loss of freshness, and root volume. A balancing line built around a sea-salt shampoo and a leave-in conditioning spray. Its job is caring for hair that gets oily at the roots fast and loses lightness and volume.

The Sea Balance shampoo, built on sea salt, thoroughly clears the scalp of excess sebum, buildup, and styling residue. The formula is rounded out with moisturizing and plant-based ingredients, so cleansing doesn’t mean drying out the lengths.

The Sea Balance balancing leave-in spray works on the length itself – it moisturizes, strengthens, eases combing, and protects hair during styling. Applied to the length while avoiding the roots, it pairs well with the balancing shampoo.

How to choose? If hair is damaged, brittle, and porous – start with Collagen. If the main issue is frizz, a lack of smoothness, and the need for light daily care – go with Silky Smooth. If hair gets oily at the roots fast and loses freshness and volume by the next day – look at Sea Balance.

You don’t have to stick to just one line, either. They combine well based on what your scalp and lengths each need. With oily roots and dry, damaged lengths, for instance, Sea Balance can clean the scalp while Collagen takes care of the length. And if the roots need balancing but the hair itself is fine and frizz-prone, Sea Balance paired with Silky Smooth can work better.

So the logic behind Xiaomoxuan is simple: Collagen for recovery and nourishment, Silky Smooth for smoothness and softness, Sea Balance for balance and freshness. A personal combination lets you treat the scalp and the lengths as two separate problems.

What’s the difference between the three lines?

Does Xiaomoxuan contain sulfates, dyes, or parabens?

If your scalp itches or flakes after washing with a regular shampoo, the cause is often not “dry air” or water, but harsh surfactants like SLS/SLES in the formula. They foam well and are cheap to produce, but strip the scalp’s natural protective layer.

All current Xiaomoxuan lines – Collagen, Silky Smooth, and Sea Balance – are free of sulfates, parabens, and synthetic dyes. Some Xiaomoxuan products do contain silicones, and that’s a deliberate formulation choice. In professional hair care, silicones are used to smooth the hair’s surface, reduce friction while combing, control frizz, add shine, and help protect the length from mechanical and heat damage.

To be fair: sulfate-free isn’t a cure-all. If your scalp isn’t just sensitive but affected by dermatitis or psoriasis, that’s a reason to see a dermatologist, not just switch shampoo.

Where to buy Xiaomoxuan in Europe?

The official store for customers in the EU is xiaomoxuan.cz. Guaranteed genuine products, delivery across Europe, returns within 14 days.

Products do turn up with resellers. The only way to be 100% certain of authenticity is to order directly from the official website, not through a third-party marketplace or an unfamiliar online shop.